The benefits of merely publishing a website are not “set and forget.” And just because you’re a decent (the finest, perhaps even exceptional) healthcare practitioner in town doesn’t mean people will recognize it and line up outside your door. Worse still, we’ve
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Healthcare practice is no different when it comes to understanding what people want from a product or service. Patients are aware that they have alternatives when selecting a physician. Patients desire competent doctors, but what they really care about are attributes that
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